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How Brooklyn Brewery uses Instagram to market their beers?

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How Brooklyn Brewery uses Instagram to market their beers?

When it comes to Brooklyn Brewery, they have always been ahead of the curve in everything they do and marketing their brews is no exception. Their social media presence is solid, but they are particularly active on Instagram. Brooklyn Brewery was one of the first craft brewers to truly embrace the potential Instagram had as a social media marketing platform in the early days and they have been using it ever since to maximum effect.In this guide, we’ll take a look at how Brooklyn Brewery has used Instagram over the years to market their beers and what lessons we can learn from their strategy. We’ll also discuss some of their recent changes, as well as their current approach to marketing on Instagram. By the end, you should be better prepared to use Instagram to promote your brewery’s beers too.

An Overview of the Brooklyn Brewery’s Instagram Presence

Brooklyn Brewery has been present on Instagram since the summer of 2011. Since then, they have steadily grown their followers base to over 62%000 followers as of July 2019. The company’s Instagram page contains product pictures, promotional content and user-generated content. They also make sure to post high-quality images that are pleasing to look at and truly capture the spirit of their brand. Since 2013, Brooklyn Brewery has been actively engaging with customers by holding monthly competitions and giveaways. They have also started a project where they make #cansforcommunity, a program where people can share the stories about how beer changed or made them better in some way – the stories are then shared on Instagram as well. This gives customers a way to be creative and engage with the brand in a meaningful way, something that is key to any successful social media presence. The company puts emphasis on stories that promote their core values and brewery culture, which helps them come across as trustworthy and consistent. Additionally, they regularly update followers on their events and news related to beer.

A Closer Look at Brooklyn Brewery’s Approach to Instagram Marketing

It’s clear that Brooklyn Brewery understands the importance of staying true to their core values while maintaining an active presence on Instagram. Here are some of the key elements of their approach:

Interacting with Followers

One of the best ways for customers to connect with a business is through direct contact with key personnel, which Brooklyn Brewery does through their regular Q&A sessions with brand ambassadors, Brewers, and others whose stories showcase different aspects of the company. They also use targeted contests and polling for getting instant feedback from users.

Team Outreach

The company regularly uses Instagram posts and stories from team members, so their followers can learn more about each individual. This creates a stronger connection between the followers and the individuals behind the brand which in turn creates more advocates for the business.

Post Quality

The company puts a lot of emphasis on providing high-quality images for their followers. They also make sure to use interesting captions and hashtags, which helps boost engagement with their content.

Recent Changes To Brooklyn Brewery’s Approach

In April 2019, Brooklyn Brewery started posting more pictures featuring their bottles and cans that are sold in stores across the country. This has helped them attract more buyers and has also been useful in boosting sales of their products. The company has also increased its user-generated content (UGC) strategy in 2019 by partnering with other brands such as Patagonia, Venmo and LifeStraw, to create social media challenges which feature original content created by users. This is a great way for them to reach a wider audience and increase their following on the platform. Finally, in May 2019, Brooklyn Brewery launched an online store to help customers easily purchase goods from them directly via Instagram. This further increases their exposure to potential customers on social media and helps them drive more sales.

Lessons Learned From Brooklyn Brewery’s Strategy

There are many lessons that can be learned from Brooklyn Brewery’s approach to Instagram marketing. Here are some key takeaways:

  • Humanize your brand. Make sure to emphasize that it is not an automated process but there are real people behind the brand.
  • Make use of contests and giveaways. These are great tools for boosting engagement and getting potential customers interested in your brand.
  • Focus on quality. Make sure that your images and videos are of good quality and reflect your brand’s core values.
  • Be creative. Keep coming up with new ways to engage with your followers and make sure to stay ahead of trends.
  • Build relationships. Make sure to build relationships with partners who could help you increase your reach.
  • Start an online store. Offer your customers an easy way to purchase goods directly from you via Instagram.

Overall, Brooklyn Brewery has mastered the art of using Instagram successfully to market their beers. Not only do they have a strong presence on the platform, they also know how to keep up with new trends while staying true to their core values. By following these tips, you too can leverage Instagram for your brewery’s marketing needs and increase your customer base. For further information about Brooklyn Brewery’s social media presence, check out this blog post.

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How Brooklyn Brewery uses Instagram to market their beers?

Experience Adventure Like Never Before: Book Your Tour Today!