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The 17 Best Things to Do in Sao Paulo

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Sao Paulo, the bustling metropolis, is known for its diverse cultures, lively festivals, and scrumptious cuisines. As one of the largest cities in the world, it has a lot to offer for travelers who seek adventure, entertainment, and exploration. Whether you are interested in art and culture, shopping, or simply enjoying the local vibe, Sao Paulo has it all. In this blog post, we will take you through some of the best attractions and things to do in Sao Paulo that will make your stay remarkable and unforgettable. So fasten your seatbelts, and get ready to explore the vibrant city of Sao Paulo!

The 17 Best Things to Do in Sao Paulo

  1. 4 Hour Sum Up of Sao Paulo City Tour
  2. Sao Paolo Panoramic Helicopter Tour
  3. 8 Hour Overview Sao Paulo City Tour
  4. Aparecida Tour the Largest Church of Brazil
  5. Eco Tour of Sao Paulo
  6. Private Tour Coffee and Beaches Day Trip from Sao Paulo
  7. 8 Hour Tour Beach Town of Santos
  8. Sao Paulo 7 Hour Small Group City Tour
  9. Private Layover Tour of Sao Paulo Gru Airport
  10. Private Tour Sao Paulo City Tour
  11. Sao Paulo Shared Group Tour 5h
  12. 3 Hour Essentials Sao Paulo Private Tour
  13. Private Tour to Aparecida City 9h
  14. Football Museum and Stadiums Accompanied Throughout by an Local Expert Guide
  15. Private Urban Art Tour Sao Paulo
  16. Campos Do Jordao Brazilian Switzerland
  17. Day Trip Tour to Santos and Guaruja

The 17 Best Things to Do in Sao Paulo

1. 4 Hour Sum Up of Sao Paulo City Tour

Explore the vibrant Brazilian city of São Paulo with this four-hour private guided driving tour. Get an overview of this bustling industrial heart and marvel at the stunning display of modern architecture. As Brazil’s ‘late bloomer’, São Paulo may lack colonial history, but it compensates with its emerging art scene. Take advantage of the flexibility of the tour and personalize your route by choosing stops to explore, take pictures, or grab a bite. Your local guide will help you customize your itinerary according to your preferences. Your tour includes pick-up and drop-off from your hotel, transportation by a fully-equipped vehicle, and the services of a professional licensed private tour guide. Entrances fees are not included, as the tour is not intended to enter museums and sights that require admission. Food and drinks are also not included. You may tip the guide at your discretion. Enjoy a comfortable and informative tour that will help you make the most out of your visit to São Paulo.

2. Sao Paolo Panoramic Helicopter Tour

Enjoy a thrilling Sao Paolo Panoramic Helicopter Tour and get an amazing bird’s eye view of the city. Soar through the skies above Sao Paolo and see its most popular attractions from a unique perspective. Listen to interesting commentary from your pilot and learn about this vibrant city while taking in breathtaking panoramic views.

Your tour starts at Campo de Marte Airport where you’ll be welcomed in the VIP room with a glass of wine or whiskey and some delicious Italian chocolates. From there, you’ll be transported to the hangar where you’ll board your helicopter for a 20-minute flight over the city.

Please note that this tour is not suitable for people over 264 lbs (120 kg). Don’t miss the opportunity to experience Sao Paolo in a whole new way with this unforgettable Panoramic Helicopter Tour.

3. 8 Hour Overview Sao Paulo City Tour

Discover the best of São Paulo with this full-day private tour of the city’s top highlights. Your private guide will take you to must-see landmarks such as Ibirapuera Park, the cathedral, the Municipal Market, Paulista Avenue, and the colorful and vibrant Batman Alley. Learn about the history and culture of São Paulo and Brazil as your knowledgeable guide provides commentary throughout the tour. With a private tour, you’ll enjoy a personalized experience and the flexibility to choose from several tour times. Upgrade to include pickup from Guarulhos Airport for added convenience. Transportation is provided in a fully-equipped vehicle with a private driver for groups larger than four. Admission fees to sights are not included as the tour is not aimed at getting into places that require admission. Food, drinks, and gratuities are also not included.

4. Aparecida Tour the Largest Church of Brazil

After being picked up from your hotel in São Paulo at 7:30 AM, embark on a tour of one of the most significant religious sites in South America, the Aparecida Cathedral. As you approach the city of Aparecida, you will make a stop at the Itaguaçu Port to discover the history of the Virgin Mary statue, to which the cathedral is devoted. The miracles surrounding the statue, discovered by fishermen in the 18th century, caused the city to become an essential site for religious pilgrimage. In 1955, plans for the cathedral were unveiled, and it was consecrated by Pope John Paul II in 1980.

After leaving Itaguaçu port, you’ll head to Aparecida’s historic center for a tour of the cathedral. Walk through the vast landscapes before watching the mass rites at this church, which can accommodate over 30,000 worshippers. Among Brazilian Christianity’s most important relics, the Aparecida Virgin Mary statue’s story is fascinating, and you’ll hear all about it from your knowledgeable guide. Marvel at the grandeur of one of the world’s most spectacular religious structures on this essential tour.

5. Eco Tour of Sao Paulo

Walk through the dense tropical forest during this 4-hour Eco Tour of Sao Paulo with a naturalist guide. Explore the Brazilian Atlantic Rainforest while discovering native animals and plants. Your informative guide will lead you through the thickets of tropical vegetation while sharing their knowledge about the endemic flora and fauna of the area. Cool off under the impressive cascade of a local waterfall and admire the machinery of a defunct water wheel house. This tour includes round-trip transportation from Sao Paulo hotels or the airport. Don’t miss out on this rare opportunity to explore the famous Brazilian rainforest!

6. Private Tour Coffee and Beaches Day Trip from Sao Paulo

Private Tour Coffee and Beaches Day Trip from São Paulo:
Explore the charming city of Santos and visit the Coffee Palace, the Brazilian coffee stock exchange, and museum. Led by a professional guide, learn about the coffee-making process and get a taste of the city’s culture. Next, board the ferry and make your way to Guarujá, a beautiful beach town known for its sugary sand and calm, warm waters. Relax on the beach, soak up some sun, and enjoy the peaceful environment. This private tour offers flexibility for your itinerary, as well as round-trip transportation by private vehicle from select São Paulo hotels. Please note that food and drinks, gratuities, and lunch are not included in the tour package.

7. 8 Hour Tour Beach Town of Santos

Explore the beautiful beach town of Santos with a full-day private tour for up to 14 passengers. This tour includes a dedicated guide who personalizes the itinerary according to your interests while providing historical, cultural, political, and economic context. You will visit major sights in the beachfront and historical downtown areas, making it an ideal tour for first-timers. Hotel transport from São Paulo, tolls, parking fees, and entrance/admission fees are also included, adding value to your experience. Enjoy a fully-equipped vehicle and a licensed private tour guide, with a private driver provided for groups larger than 4 people. Food, drinks, and gratuities are optional and not included.

8. Sao Paulo 7 Hour Small Group City Tour

Experience having a tour guide take you around the city of São Paulo on a group tour, exploring different districts such as Brooklin, Itaim Bibi, and the sophisticated south and southwest areas of São Paulo. You’ll visit historical sites like Sampaio Moreira building, City hall, Tea Viaduct, and Shopping Light. Marvel at 25 must-see São Paulo attractions, including historic buildings like Italian Terrace, Copan, and Eiffel, and religious sites like Sé Cathedral and Saint Benedict Monastery. Feel the vibrance of the city as you discover streets like March 25th St., May 23rd Ave., Oscar Freire St., and Europa Ave. Take advantage of the opportunity to shop, eat, and take photos along the way. This 7-hour small group city tour gives you a complete overview of the whole city in a single tour.

9. Private Layover Tour of Sao Paulo Gru Airport

Explore the vibrant city of São Paulo during your layover at the Guarulhos International Airport with this private 5-hour tour. With the guidance of your personal guide, you’ll journey through several neighborhoods, taking in a number of top sights along the way. Be sure to bring your walking shoes, as you’ll also have the opportunity to explore the historic downtown district on foot. All transportation is included, ensuring a hassle-free experience. Book this tour to make the most of your layover and discover the best of São Paulo.

10. Private Tour Sao Paulo City Tour

Explore the vibrant city of São Paulo on a private tour by foot and private vehicle. Our expert local guide will take you to all the important sites, including the imposing Catedral da Sé, the bustling municipal market, and the charming Liberdade neighborhood. Choose between two tour lengths to fit your schedule, with longer tours allowing additional time to explore residential neighborhoods and local markets. During the tour, you’ll hear engaging and informative commentary from your private guide as you visit iconic landmarks like Ibirapuera Park and Paulista Avenue. Transportation to and from São Paulo hotels is included. Join us for a customized sightseeing experience tailored to your interests.

11. Sao Paulo Shared Group Tour 5h

Explore Sao Paulo’s most popular sights on this amazing 5-hour shared group tour. Ideal for first-time visitors and people with limited time, this half-day private Sao Paulo city tour is a great way to learn the lay of the land and tick off the not-to-be-missed sights. You’ll have the chance to take a guided tour of the local market, learn about local day-to-day life culture, history, and traditions from your guide, and explore the famous Museu de Arte de Sao Paulo. The tour includes hotel pickup and drop-off, private transportation, guide, and entry fees. Sit back, relax, and let the expert guide take you on a journey of discovery in Brazil’s most populous city.

12. 3 Hour Essentials Sao Paulo Private Tour

This private 3-hour tour will take you on a journey through the essentials of São Paulo. The package includes hotel and airport pickup and drop-off (limited to within the city limits and its greater area), VAT, taxes, handling charges, parking fees during stops, and airport greet & meet service. For groups larger than 4, a private driver will be provided, otherwise, the guide will drive the vehicle themselves. Entrance fees are not included, although the tour is not aimed to get into museums and sights that charge admission fees. Food and drinks are also not included, and gratuities are optional.

When booking the tour, you get to choose the best pick-up point that suits your needs within the city of São Paulo or its greater area limits. Pick-up points outside of the area, such as in the countryside or coastal area of the state of São Paulo, are not available for this tour. Drop-off instructions are also available for a location of your choice within the city or its greater area.

This tour is a great way to explore the essentials of São Paulo in a private and convenient manner.

13. Private Tour to Aparecida City 9h

Explore the stunning Aparecida City on this private 9-hour tour. Your day will start with a hassle-free pickup from your hotel by an air-conditioned private vehicle, which will be at your service throughout the tour. The tour includes all fees and taxes, making it an affordable option.

Aparecida City is located around 167 km northeast of São Paulo, and it is a city with deep religious significance. The city is home to the National Sanctuary of Our Lady of Aparecida, one of Brazil’s largest and most visited pilgrimage sites, and a must-visit location on this tour.

Your first stop would be at Porto Itaguacu, a lovely picturesque spot by the Paraíba River. Here you can take in the serene beauty of the river and also hop on a boat ride if you desire (admission ticket free). From here, you will make your way to the National Sanctuary of Our Lady of Aparecida, where you’ll marvel at the grandeur of the church, its chapels and the many impressive pieces of art on display. You will have one hour to explore its beauty and appreciate its religious significance.

Afterward, you will visit other attractions of the city, making a total of four stops in around eight hours. The itinerary of the rest of the tour is flexible, allowing you to take in the landmarks and architecture of the city at your leisure. Private transportation means this tour will be undisturbed and personalized for your group.

A stand-out feature of the tour is the complimentary lunch and alcoholic beverages that are included, giving you a much-needed break in between your sightseeing escapades. The tour is wheelchair friendly, stroller accessible, and infant seats are available.

In conclusion, prepare to be awed by the sights, sounds, and spirituality of Aparecida City on this private tour.

14. Football Museum and Stadiums Accompanied Throughout by an Local Expert Guide

Explore the history and passion of Brazilian football on this private tour of São Paulo’s top sports attractions. Accompanied by a knowledgeable local guide, you’ll visit the Football Museum, which houses an impressive collection of memorabilia, including jerseys, trophies, and historic photos. Your tour also takes you to São Paulo’s top football stadiums, including the Pacaembu, Allianz Parque, and Morumbi stadiums. Along the way, your guide will share insights into Brazil’s football culture and history, making this tour a must-do for any sports enthusiast visiting São Paulo. Hotel and airport pickup and drop-off, transportation in a fully-equipped vehicle, and meals and drinks are included for your convenience. Tips are optional.

15. Private Urban Art Tour Sao Paulo

Experience the urban art scene of São Paulo with a private half-day tour, where a dedicated guide provides insight into the graffiti murals that shape the vibrant neighborhoods. The itinerary, tailored to your interests, offers the freedom to explore the hidden gems and highlights of Vila Madalena, including its famous Batman’s Alley. With pickup from select São Paulo hotels in a deluxe vehicle, you’ll travel in comfort and style for an immersive and personalized adventure. The tour includes a professional driver/guide and tour escort/host, private air-conditioned transportation, entrance fees, and meals depending on the location visited. Don’t miss the opportunity to discover the amazing street art of São Paulo with this exclusive private tour.

16. Campos Do Jordao Brazilian Switzerland

Visit the small town of Campos do Jordão, known as the Switzerland of Brazil, on a day trip from São Paulo. Admire the German architecture and enjoy the cool climate popular during winter. Spend the day exploring the town with a range of activities including sightseeing and hiking. Create your own itinerary for the day and enjoy private round-trip transportation from your hotel in São Paulo to Campos do Jordão. The tour includes a driver/guide, professional guide, all taxes, fees and handling charges, and food and drinks. Pickup is available for all travellers in the metropolitan area of São Paulo, including major airports, but Santos Port pickup is not included.

17. Day Trip Tour to Santos and Guaruja

Get a taste of the Brazilian coast on a group day trip tour to Santos and Guaruja from Sao Paulo. Enjoy convenient hotel pickup and drop-off with a bilingual guide and air-conditioned transportation. The tour includes a visit to the Coffee Museum, a streetcar tour in historic Santos, and a cable car ride with stunning views from Mirante da Campina. You’ll also have the opportunity to visit famous local beaches for some free time to relax, shop, and have lunch at your own expense. This is a great tour for the entire family to enjoy and a chance to explore attractions in Brazil that most tourists miss. Confirmation will be received at time of booking and the tour is not wheelchair accessible. Infants must sit on laps during the tour.

The Ultimate Tourist’s Guide to São Paulo: Frequently Asked Questions

As one of the largest and most vibrant cities in South America, São Paulo can be an overwhelming place to navigate for first-time visitors. In this guide, we will answer some of the most frequently asked questions by tourists to help you make the most of your trip to this wonderful city.

1. What are the best things to see and do in São Paulo?

São Paulo has a wealth of attractions for tourists to see and do. Here are some of the top picks:

a. Visit the São Paulo Museum of Art

The São Paulo Museum of Art, or MASP, is one of the most popular museums in Brazil. It houses an extensive collection of European art, including works by Vincent van Gogh, Edgar Degas, and Paul Cézanne.

b. Explore Ibirapuera Park

Ibirapuera Park is one of the largest urban parks in Latin America, covering 158 hectares. It’s a great place for a picnic or a jog, and it’s home to many cultural institutions such as the Afro-Brazil Museum and the Museum of Modern Art.

c. Visit the Mercado Municipal

The Mercado Municipal is a lively public market that sells a wide variety of traditional Brazilian foods and ingredients. Don’t miss the chance to try the famous mortadella sandwich, made with thick slices of bologna-style sausage and melted provolone cheese.

d. Take a tour of the São Paulo Cathedral

The São Paulo Cathedral is a stunning neo-gothic building located in the heart of the city. Visitors can take a guided tour of the cathedral and admire its beautiful stained glass windows and intricate carvings.

2. What are the best neighborhoods to explore in São Paulo?

São Paulo is divided into many different neighborhoods, each with its own unique character and attractions. Here are some of the top neighborhoods to explore:

a. Vila Madalena

Vila Madalena is a bohemian neighborhood that’s popular with artists and musicians. It’s home to many trendy bars, restaurants, and cafes, as well as numerous street art murals.

b. Jardins

Jardins is an upscale neighborhood known for its high-end shopping and dining. It’s a great place to go if you’re looking to indulge in some retail therapy or enjoy a fancy meal.

c. Liberdade

Liberdade is São Paulo’s historic Japanese neighborhood, home to many Japanese restaurants, markets, and festivals. It’s a great place to explore if you’re interested in learning more about Japanese culture.

3. What is the best time of year to visit São Paulo?

São Paulo has a tropical climate, which means that it’s warm and humid all year round. However, there are some seasonal fluctuations to keep in mind.The best time to visit São Paulo is during the dry season, which runs from May to October. This is the peak tourist season, with many festivals and events taking place during this time.

4. How do I get around São Paulo?

São Paulo is a very large city, and getting around can be challenging. Here are some transportation options to consider:

a. Metro

São Paulo’s metro system is a fast and efficient way to get around the city. It’s clean, safe, and affordable, with fares starting at R$4.40.

b. Bus

São Paulo has an extensive bus network that covers most parts of the city. However, traffic can be heavy during rush hour, so be prepared for some delays.

c. Taxi or Uber

Taxis and Ubers are widely available in São Paulo, and they’re a good option if you need to get somewhere quickly or don’t feel comfortable taking public transportation.

5. What should I know about safety in São Paulo?

Like any large city, São Paulo has its share of safety concerns. Here are some tips to help you stay safe:

a. Avoid carrying large amounts of cash or valuable items

Pickpocketing and theft are common in São Paulo, so it’s best to avoid carrying large amounts of cash or wearing expensive jewelry.

b. Stay in well-lit areas at night

Avoid walking alone in unlit areas at night, and stick to well-trafficked streets.

c. Be aware of your surroundings

Stay alert and aware of your surroundings at all times, and trust your instincts if you feel unsafe in a certain area.By following these tips and recommendations, you can have a safe and enjoyable trip to São Paulo. With its rich history, diverse culture, and vibrant energy, the city is sure to leave a lasting impression on any visitor.

How to Spend Your Time as a Tourist in Sao Paulo

Sao Paulo is known as the financial center of Brazil, but it’s much more than that. It’s a city full of culture, history, and diversity. If you’re planning a trip to Sao Paulo and want to get the most out of your time, here’s a guide of what to do and see.

1. Visit Museums

Sao Paulo has a great number of museums that showcase art, culture, and history. The most famous museum is the Sao Paulo Museum of Art (MASP). This museum has a magnificent collection of European art and also features Brazilian artists. Another museum worth visiting is the Museum of the Portuguese Language. This museum is a tribute to the Portuguese language and has interactive exhibits that showcase the history and culture of the language.

2. Walk in Paulista Avenue

Paulista Avenue is the most famous avenue in Sao Paulo. It’s a symbol of the city’s modernity and prosperity. Here you’ll find art galleries, museums, shopping malls, and restaurants. If you visit Sao Paulo during the weekend, Paulista Avenue is closed for traffic and becomes a pedestrian area. It’s the perfect time to explore the avenue and see street performers and artists.

3. Explore the Old Town

Sao Paulo’s Old Town is known as Centro Historico. It’s the historic center of the city and features colonial architecture and museums. The most famous attraction in Centro Historico is the Sao Paulo Cathedral. This cathedral is the largest Gothic cathedral in Brazil and has beautiful stained glass windows. Other attractions in Centro Historico include the Pateo do Collegio, which is the place where the city was founded in 1554, and the Municipal Theater, which is a magnificent building that hosts opera and ballet performances.

4. See Modernist Buildings

Sao Paulo is home to many modernist buildings designed by famous architects such as Oscar Niemeyer and Lina Bo Bardi. The most famous one is the Edificio Copan. This building was designed by Oscar Niemeyer and has a wavy façade. It’s a residential building that has more than a thousand apartments. Another modernist building worth seeing is the Sao Paulo Museum of Modern Art. This museum has a collection of Brazilian modern art and also features international exhibitions.

5. Experience Brazilian Cuisine

Brazilian cuisine is diverse and delicious. Sao Paulo is a great place to experience Brazilian food. You should try feijoada, which is a traditional Brazilian dish made with black beans and pork. Another popular dish is pão de queijo, which is a bread made with cheese. You should also try acai, which is a Brazilian fruit that’s commonly eaten as a dessert.

6. Attend a Football Match

Football is a passion in Brazil, and Sao Paulo is home to four major football teams: Corinthians, Palmeiras, Sao Paulo, and Santos. Watching a football match in Sao Paulo is an unforgettable experience. The most famous stadium in Sao Paulo is the Morumbi Stadium, home to Sao Paulo FC.

7. Shop in Liberdade

Liberdade is the Japanese district in Sao Paulo. It’s a great place to shop for Japanese products and eat Japanese food. The streets of Liberdade are lined with shops that sell Japanese souvenirs, clothing, and food. You should also visit the Liberdade Market, which is a covered market that sells fresh produce and seafood.

8. Visit Ibirapuera Park

Ibirapuera Park is the most famous park in Sao Paulo. It was designed by Oscar Niemeyer and features a lake, museums, playgrounds, and jogging tracks. The park is a great place to relax and enjoy nature in the middle of the city.

Book Your Tour Now

Sao Paulo is a city that has something for everyone. It’s a city full of culture, history, and diversity. From museums to parks, from modernist buildings to colonial architecture, Sao Paulo has it all. If you’re planning a trip to Sao Paulo, make sure you visit these eight attractions to get the most out of your time.

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Aruba19

The 17 Best Things to Do in Sao Paulo

Experience Adventure Like Never Before: Book Your Tour Today!