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What Is Gotemba Shopping District?

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What Is Gotemba Shopping District?

Gotemba is a shopping district in Japan located within Shizuoka Prefecture in the foothills of Mt. Fuji, just east of Tokyo. The district features a wealth of luxury and outlet stores as well as traditional Japanese shopping experiences. Gotemba is a popular tourist spot that offers its visitors great shopping opportunities and a chance to explore the local culture.

The town of Gotemba is located on the eastern edge of the Shizuoka prefecture and is just over an hour-and-a-half away from Tokyo by car or train. The area provides the perfect setting to experience Japan’s unique blend of modern and traditional culture. Many of the stores in the area reflect the unique styles of both cultures, offering visitors a variety of items to choose from. The town itself is known for its plush greenery and mountainous landscape, providing a great backdrop for shopping and sightseeing.

Shopping Options at Gotemba

Gotemba is home to a large number of different stores ranging from traditional shops to luxury and outlet stores. Traditional shops offer a wide range of goods from local produce to handmade goods like pottery, woodware and food items. There are also a number of restaurants in the town, ranging from simple noodle shops and traditional Japanese eateries to modern-style cafes and restaurants.

Gotemba is also home to several luxury fashion outlets and shopping malls including the renowned Gotemba Premium Outlets, one of Japan’s largest outlet malls. Located within Gotemba Premium Outlets is a host of high-end brands offering goods at discounted prices. The outlets are home to renowned fashion brands such as Gucci, Hugo Boss and Versace as well as all kinds of products ranging from high-end clothing to electronics.

In addition to clothing and cosmetics, Gotemba is also home to a number of souvenir stores that sell unique items such as Nagoya Cochin chicken figurines, Mt. Fuji mugs and traditional dolls. There is also a selection of traditional Japanese sweets and snacks available for purchase at many stores throughout the shopping district.

Events at Gotemba

Gotemba is home to many events throughout the year that visitors can enjoy such as seasonal festivals, fireworks displays, music performances and much more. Throughout the year there are many outdoor markets held in the area selling local produce and handmade goods, providing a glimpse into traditional Japanese culture. Visitors can also take part in traditional tea ceremonies taking place around the shopping district and take in the beauty of the local scenery.

Tips for Visiting Gotemba

Gotemba Premium Outlets is free to enter and open till 8 PM, so it’s never too late to do a bit of shopping! Remember that most shops in Japan accept cash only and don’t forget to bring maps or a smartphone when you go out shopping in case you get lost! Many of the stores in Gotemba are located on narrow alleys, so it can be easy to get lost!

If you want to experience some of Japan’s traditional culture, consider visiting one of Gotemba’s tea ceremonies or attending one of its many festivals throughout the year. Gotemba is also known for its nightlife, featuring sushi bars and other entertainment venues for visitors looking for some fun after dark.


Gotemba Shopping District is an exciting destination for anyone looking for an opportunity to explore modern Japan with an eye towards its traditional culture. From its variety of stores—from luxury outlets and souvenir shops to traditional markets—to its festivals held throughout the year, there is something for everyone in Gotemba. Be sure to check out some of the local experiences while you’re there, such as attending a tea ceremony or going out for sushi after dark!
For more information on events happening in Gotemba, check out this website, which offers detailed information about events taking place in the area.

An Insider’s Guide to Gotemba Shopping District

Gotemba Shopping District is a beautiful city located in the shadow of Mount Fuji, known for its stunning views of Japan’s most iconic mountain. While many tourists flock to the area for its shopping opportunities, there is so much more to discover beyond the malls. As a local, I have compiled an insider’s guide to the best-hidden gems and off-the-beaten-path experiences that will leave you truly captivated.

Local Attractions

While the Gotemba Premium Outlets are a well-known attraction, there are plenty of hidden gems to explore in Gotemba. Head over to the Toki No Sumika illumination park, a mesmerizing visual experience featuring illuminated gardens and a light tunnel that passes through a seasonal display of flowers and shrubs. For nature enthusiasts, the Kakkosen Garden is a peaceful oasis nestled in the mountains, where you’ll find beautiful cherry blossoms in the spring and stunning autumn foliage in the fall.

Dining Spots

No trip to Gotemba is complete without sampling the local cuisine. Try the unagi, which is freshwater eel served in various ways, or the Shingen-mochi, a traditional sweet made with Japanese glutinous rice, azuki beans, and soybean flour. For a unique dining experience, visit an izakaya, a Japanese-style gastropub, where you can feast on various dishes served in small portions. I recommend trying the sake and shochu, traditional Japanese drinks that have enjoyed a resurgence in popularity recently.

Cultural Experiences

Gotemba has a rich cultural heritage, and there are several art galleries, museums, and festivals that showcase it. The Fuji Art Museum is a hidden gem that houses works of art, books, and cultural artifacts relating to Japan, while the Fuji Gotemba Distillery allows visitors to immerse themselves in Japan’s famous whiskey-making traditions. One of the most famous cultural events is the Gion Matsuri, a festival held each July featuring traditional dance and music performances.

Local History

Gotemba’s history is long and vibrant, and there are countless stories to discover. Visit the ruins of Sunpu Castle, which was once home to the famous shogun Tokugawa Ieyasu, or explore the Hatago Tamayodo trail, which was used to transport goods between Tokyo and Kyoto during the Edo period. Gotemba is also home to the famous Ashigara Pass, where the legendary samurai Miyamoto Musashi once fought a duel.

Off-the-Beaten-Path Suggestions

To experience Gotemba’s natural beauty, visit the Fureai Green Road, a 26-kilometer-long biking trail that winds through the countryside, or take a hike up to the Fumotoppara Waterfall for breathtaking views of the surrounding mountains and foliage. For a truly unique experience, visit the Gotemba Pearl Center, where you can see oysters being harvested and processed before being turned into beautiful pearls.

In conclusion, Gotemba Shopping District is a hidden gem that is just waiting to be discovered. With its stunning natural beauty, rich culture, and delicious cuisine, this city is a must-visit destination for anyone traveling to Japan. By following this insider’s guide, you are sure to have an unforgettable experience that will have you coming back for more.

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What Is Gotemba Shopping District?

Experience Adventure Like Never Before: Book Your Tour Today!